4 Tips for Writing a Profitable Business Blog

Business blogs are vital to effective digital marketing. Businesses that run blogs reap the rewards. Big rewards.

Companies that blog receive 55% more traffic than those that don’t — that’s a HUGE difference! Another crazy stat: 61% of online US consumers have made a purchase based on a blog recommendation.

But not all blogs are made the same. There are 7 million blogs posted daily. That’s some stiff competition. So here are 4 tips to help you write a profitable business blog and stand out.

1. Understand Your Target Audience

All businesses have a target audience. A construction helmet company won’t be selling products to accountants. When you’re writing for your business blog, make sure you keep your target audience in mind.

If someone feels like they’re being directly spoken to, then they’ll be more likely to continue reading. Research to understand how your target audience speaks, acts, and responds.

You can achieve this by reading online forums, visiting the social media pages they follow, and reading other blogs.

After you have a good understanding of your audience, think about a topic that would appeal to them. If you’re writing for dentists, then consider writing about recent industry news or a new toothbrush release.

Whatever it is, it has to be important to your target audience. Thoroughly explain a question or give them advice on something. Just make it relevant, informational, and engaging.

Here’s an infographic on how to pick the best topics:

As you can see, you should try to go for something that doesn’t have a lot of competition. Google the topic you’re considering and see how many posts there are regarding that topic.

But at the same time, you don’t want to pick something too bizarre or outlandish. High traffic potential means that people are searching about the topic on Google. Here’s a free tool to see if people are googling a certain topic. Just type in whatever you want and find out how often it’s searched.

High business value means that the topic should be something that relates to your business. Going back to the dentist example, a company could be selling a special toothbrush holder, so the blog could be about how to keep a dentist’s office organized.

2. Practice SEO Tactics

SEO, or search engine optimization, is how you can get your blog to the front page of Google when your target audience searches for industry terms/questions. It’s an insanely effective method of getting attention to your website.

When done right, SEO can be an absolute game-changer. Companies with active, search-engine-optimized blogs generate 67% more leads.

When writing your blog, you want to target a “keyword” or a “keyphrase”. This means that you want your post to show up when people search the word or phrase. This is somewhat like picking a topic for the blog post. An example of a keyphrase would be “toothbrush organizers” or “dentistry news”.

Again, you can use this free tool to see how commonly a word or phrase is searched. Don’t go for something too competitive but also make sure it’s being searched!

Some basic SEO tactics are:

• Using the keyphrase in the title
• Using the keyphrase commonly in the post
• Adding related images
• Using synonyms of targeted words

SEO is much, much more than that. We briefly touched on it but a lot more could be said about how to optimize your blog with SEO.

There are content writers out there that know how to write business blogs for SEO, so consider hiring one. SEO is no easy thing to learn.

3. Engage Your Readers

Engaging your readers is super important. The more engaged they are, the more they’re willing to listen to you and maybe even explore your products/services.

They’re also more willing to share your content, which means more reads, which means more traffic. Which then means more profit!

Here are some of the best ways to engage your readers:

Write conversationally

Don’t try to write like you’re smart, because then you’ll sound dumb. Write like how you speak. Short sentences, short paragraphs. Be easy to follow.

Use lots of headings

Headings can be a great way to give your readers a break. Big chunks of text are so intimidating and boring to look at, so break it up with headings.

Use pictures and infographics

Easy-to-read infographics and nice pictures could help your readers understand something. Your audience will definitely appreciate them.

4. Write a Great Call to Action

When you’re done providing engaging, insightful info — give yourself a little shoutout. You deserve it for providing so much value.

It’s KEY to wait until the end to shout out your business, though. Consumers hate ads. They avoid them. If you start talking about your own business straight away, readers will hop off the page.

You can get a lot of leads like this, but only if it’s done naturally and briefly.

Maybe something a bit like this:

Need Help With Your Business Blog? Let Rosayo Help

I just loaded a bunch of information on you, and to be quite honest, it’s a lot. Business owners do it all. They’re the accountants, marketers, employees, and so much more. Some business owners take up learning SEO and content writing but it’s a huge dedication.

If you need help with writing business blogs, consider working with Rosayo. Rosayo delivers great business blogs that will rank high on Google’s search results, bringing you more exposure and profit.

Interested in getting more leads through your business blog? Get a free quote from Rosayo today.